Privacy Policy – like77 Online Betting Philippines

1. Introduction

This Privacy Policy ("Policy") describes how like77 ("like77," "we," "us," "our"), the operator of the online gaming platform at like77.app, collects, uses, stores, and protects the personal information of its registered members and website visitors ("you," "your").

like77 is committed to handling your personal data responsibly and in accordance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations. We registered with the National Privacy Commission (NPC) as required under Philippine law.

By registering an account on like77.app, you acknowledge that you have read and understood this Policy and consent to the collection and use of your information as described. If you do not agree with any part of this Policy, please do not use the like77 platform.

We've written this Policy in plain English — because the fact that it's required by law doesn't mean it needs to be impossible to understand. If anything here is unclear, reach out to our team at support@like77.app and we'll explain it properly.

2. Data We Collect

like77 only collects the personal information that is necessary to provide our services, verify your identity, process transactions, and comply with our legal and regulatory obligations. Below is a breakdown of the categories of data we may hold about you:

like77 does not collect sensitive personal information beyond what is required for identity verification and regulatory compliance. We do not collect biometric data, political opinions, religious beliefs, or health information.

3. How We Collect Your Data

3.1 Directly from You

The majority of your data is provided directly by you when you:

• Register a like77 account and fill in your profile
• Upload identity or address verification documents
• Make a deposit or request a withdrawal
• Contact our support team via live chat or email
• Respond to promotions or surveys
• Set responsible gaming limits or submit a self-exclusion request

3.2 Automatically During Your Use of the Platform

When you browse or use like77.app, our platform automatically collects certain technical and usage data through cookies and server logs. This includes your IP address, the pages you visit, the duration of your sessions, and the device and browser you use. See Section 7 for full details on cookies.

3.3 From Third Parties

In specific circumstances, like77 may receive data about you from trusted third parties, including:

• Identity verification providers — used to cross-check the documents you submit
• Payment processors (GCash, Maya, banks) — transaction confirmation data only; we do not receive your full financial account credentials
• Anti-fraud and AML screening services — to flag high-risk transactions or accounts
• Philippine government databases — for verification of ID documents where legally permitted

4. Why We Use Your Data

like77 uses your personal data for the following purposes:

4.1 Account Management

To create and maintain your like77 account, verify your identity, and manage your login security. Without this data, we simply cannot provide the service.

4.2 Processing Transactions

To receive deposits, settle bets, apply bonus credits, and process withdrawal requests to your nominated Philippine payment method (GCash, Maya, bank account, etc.).

4.3 Legal and Regulatory Compliance

like77 is legally required to verify member identities, maintain transaction records, monitor for money laundering and fraud, and report suspicious activity to the appropriate Philippine regulatory authorities. This data use is non-optional — it is mandated by law.

4.4 Responsible Gaming

Your gaming activity data is used by like77's responsible gaming systems to identify patterns that may indicate problem gambling behaviour. Where such patterns are detected, we may proactively reach out to offer support tools. We take this responsibility seriously.

4.5 Customer Support

To respond to your inquiries, resolve disputes, process complaints, and improve our support quality through periodic review of communication records.

4.6 Platform Improvement and Security

Technical and usage data helps our engineering and security teams maintain platform performance, identify bugs, prevent fraud, and protect all members from unauthorised account access.

4.7 Promotions and Communications

If you have opted in to marketing communications, like77 may use your contact details to send you information about promotions, new features, and updates relevant to your account. You can opt out of marketing emails at any time through your account settings or by contacting support.

5. Legal Basis for Processing

Under the Philippine Data Privacy Act of 2012, like77 processes your personal data on the following lawful bases:

• Contractual necessity — processing required to perform the agreement between you and like77 (i.e., operating your account and settling bets)
• Legal obligation — processing required to comply with Philippine laws including AML regulations, gaming licence conditions, and NPC requirements
• Legitimate interests — processing necessary for like77's legitimate interests, such as fraud prevention and platform security, where those interests are not overridden by your rights
• Consent — for optional uses such as marketing communications, where we have obtained your explicit agreement

6. Data Sharing

like77 does not sell, rent, or trade your personal information to third parties for commercial purposes. We share data only in the following limited circumstances:

6.1 Service Providers

We engage trusted third-party companies to help us deliver our services. These include payment processors (GCash, Maya, banks), identity verification providers, cloud hosting providers, and customer support technology platforms. These providers are contractually bound to process your data only for the specific purposes we authorise and in compliance with Philippine data privacy law.

6.2 Regulatory Authorities

like77 is required to share member data with the Philippine Amusement and Gaming Corporation (PAGCOR), the Anti-Money Laundering Council (AMLC), and other government authorities when required by law or a valid legal order. like77 will always verify the legitimacy of such requests before complying.

6.3 Fraud and Security Partners

In cases of suspected fraud, like77 may share limited data with anti-fraud networks and law enforcement to prevent or investigate criminal activity targeting our platform or its members.

6.4 Business Transfers

In the event like77 undergoes a merger, acquisition, or asset sale, member data may form part of the transferred assets. You will be notified via your registered email address before your data is transferred to a new controller, and you will retain all your rights under this Policy.

7. Cookies & Tracking Technologies

like77 uses cookies and similar technologies on like77.app to make the platform work properly and to improve your experience. A cookie is a small text file placed on your device when you visit a website.

7.1 Types of Cookies We Use

• Strictly necessary cookies — required for the platform to function, including maintaining your login session and processing bets. These cannot be disabled without breaking core platform functionality.
• Performance cookies — collect anonymised data about how members use the platform (which pages are visited most, how long sessions last) to help us improve the experience.
• Functional cookies — remember your preferences such as language settings and bet slip configurations between sessions.
• Security cookies — used to detect and prevent fraudulent activity and unauthorised logins.

7.2 Managing Cookies

You can control cookie settings through your browser's privacy settings. Blocking strictly necessary cookies will impair your ability to use like77.app. Performance and functional cookies can be disabled without affecting core functionality, though some personalisation features may not work as expected.

8. Data Security

like77 takes data security seriously and implements technical and organisational measures appropriate to the risk level of the data we hold. These measures include:

• SSL/TLS encryption — all data transmitted between your device and like77.app is encrypted using industry-standard TLS protocols
• Encrypted data storage — sensitive data including identity documents and financial details is encrypted at rest
• Access controls — like77 staff access to personal data is restricted on a need-to-know basis with role-based permissions and audit logging
• Two-factor authentication (2FA) — available on all like77 accounts and strongly recommended; our internal systems also use 2FA
• Regular security assessments — our platform undergoes periodic security reviews and penetration testing
• Data breach procedures — in the event of a breach affecting your personal data, like77 will notify the National Privacy Commission (NPC) and affected members within the timeframe required by Philippine law

While like77 implements robust security measures, no online platform can guarantee absolute security. You also play a role in keeping your account safe — use a strong, unique password and enable 2FA on your like77 account.

9. Data Retention

like77 keeps your personal data for as long as your account is active and for as long as required by applicable Philippine law after account closure. Specific retention periods include:

• Account and identity data — retained for a minimum of 5 years after account closure, as required for AML compliance under Philippine law
• Transaction records — retained for a minimum of 5 years from the date of each transaction
• Gaming activity logs — retained for 3 years for responsible gaming monitoring and dispute resolution purposes
• Support communications — retained for 2 years from the date of the last interaction
• Marketing consent records — retained for 3 years from the date consent was given or withdrawn

After the applicable retention period, data is securely deleted or anonymised. If you close your like77 account, we will delete or anonymise data that is no longer required for legal or regulatory purposes within a reasonable timeframe.

10. Your Rights Under Philippine Data Privacy Law

The Philippine Data Privacy Act of 2012 gives you specific rights over your personal data. like77 is committed to honouring these rights. Here's what you're entitled to:

To exercise any of these rights, contact like77's Data Protection Officer at support@like77.app with the subject line "Data Privacy Request." We will acknowledge your request within 72 hours and respond in full within 30 days as required by Philippine law.

11. Minors

like77 is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register an account or provide any personal information to like77.

If like77 becomes aware that an account has been registered by a minor, or that personal data of a minor has been collected without appropriate consent, we will immediately close the account, delete the data, and forfeiture any funds in accordance with applicable law.

If you are a parent or guardian and believe your child has registered a like77 account, please contact us immediately at support@like77.app so we can take corrective action without delay.

12. Changes to This Privacy Policy

like77 reviews this Privacy Policy periodically and updates it when our data practices change, when Philippine privacy law is amended, or when our gaming licence conditions require updated disclosures.

When we make material changes to this Policy, we will notify you by email to your registered address and display a prominent notice on like77.app at least 14 days before the changes take effect. The "Last Updated" date at the top of this page always reflects the most recent version.

Your continued use of like77.app after the updated Policy's effective date constitutes your acceptance of the revised terms. If you disagree with any changes, you should close your account and cease using the platform before the effective date.

13. Contact Us & Data Protection Officer

For all privacy-related inquiries, data access requests, or complaints about how like77 handles your personal information, please contact our Data Protection Officer:

• Email: support@like77.app (subject line: "Data Privacy Request")
• Live Chat: Available via like77.app during operating hours — ask for the Data Protection team
• FAQ: Visit our FAQ page for answers to common privacy questions

If you are not satisfied with like77's response to your privacy concern, you have the right to escalate your complaint to the National Privacy Commission of the Philippines. Guidance on how to do this is available on the NPC's official website.